Discover the Secrets of Successful WooCommerce Plugins: Pricing, Categories, and More!

If you’re learning how to start an online store, there’s no doubt that by now you’ve come across WooCommerce.

WooCommerce was initially developed by WooThemes, a premium WordPress theme shop founded by Mark Forrester, Magnus Jepson, and Adii Pienaar. Later, James Koster and Mike Jolley joined the team to work on WooCommerce.

The first version of WooCommerce was launched in 2011, nearly 12 years ago. In May 2015, Automattic, the organization behind WordPress, acquired WooCommerce.

In terms of usage, it is one of the most popular plugins in the WordPress ecosystem. Extensions built on top of WooCommerce are highly profitable.

In this analysis, we will examine the most popular WooCommerce extensions, exploring data related to average pricing, selling platforms, and more.

Plugin Selected for Analysis

  1. Hosted on Wordpress plugin repository
  2. Has a freemium version
  3. Has 50,000 or more active installs

WordPress Plugin repository has 60,595 plugins hosted but only 51 plugins have more than 50,000 active installs and specializes in WooCommerce related functionality. 

PluginActive Install
YITH WooCommerce Wishlist800,000
Creative Mail – Easier WordPress & WooCommerce Email Marketing700,000
MailPoet – Newsletters, Email Marketing, and Automation600000
Checkout Field Editor (Checkout Manager) for WooCommerce400,000
PDF Invoices & Packing Slips for WooCommerce300,000
Variation Swatches for WooCommerce300,000
WooCommerce Checkout & Funnel Builder by CartFlows – Create High Converting Stores For WooCommerce200,000
YITH WooCommerce Compare200,000
Menu Cart for WooCommerce100,000
Checkout Field Manager (Checkout Manager) for WooCommerce100,000
Discount Rules for WooCommerce – Create Smart WooCommerce Coupons & Discounts100,000
ShopLentor – WooCommerce Builder for Elementor & Gutenberg +10 Modules – All in One Solution (formerly WooLentor)100,000
Advanced Order Export For WooCommerce100,000
Product Feed PRO for WooCommerce100,000
HUSKY – Products Filter for WooCommerce Professional100,000
YITH WooCommerce Ajax Product Filter100,000
WooCommerce Multilingual & Multicurrency with WPML100,000
YITH WooCommerce Quick View100,000
FiboSearch – Ajax Search for WooCommerce100,000
Ivory Search – WordPress Search Plugin100,000
Table Rate Shipping Method for WooCommerce by Flexible Shipping100,000
Custom Product Tabs for WooCommerce100,000
TI WooCommerce Wishlist100,000
Product Import Export for WooCommerce90,000
Direct Checkout for WooCommerce80,000
Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager80,000
Germanized for WooCommerce80,000
Export and Import Users and Customers70,000
CTX Feed – WooCommerce Product Feed Manager Plugin70,000
Advanced Woo Search70,000
YITH WooCommerce Ajax Search70,000
Side Cart Woocommerce (Ajax)60,000
YITH WooCommerce Catalog Mode60,000
FOX – Currency Switcher Professional for WooCommerce60,000
Advanced AJAX Product Filters60,000
Dokan – Best WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy60,000
Live sales notification for WooCommerce, Fake sales notification for WooCommerce, Recent sales popup for WooCommerce60,000
Booster for WooCommerce60,000
Perfect Brands for WooCommerce60,000
Customer Reviews for WooCommerce60,000
WooCommerce Weight Based Shipping60,000
Advanced Shipment Tracking for WooCommerce60,000
Variation Swatches for WooCommerce60,000
WPC Smart Wishlist for WooCommerce60,000
WPC Smart Compare for WooCommerce50,000
Order Export & Order Import for WooCommerce50,000
WooCommerce PDF Invoices, Packing Slips, Delivery Notes and Shipping Labels50,000
Premmerce Permalink Manager for WooCommerce50,000
WooCommerce Advanced Free Shipping50,000
Pixel Manager for WooCommerce – Track Google Analytics, Google Ads, TikTok and more50,000
WooCommerce Conversion Tracking50,000

Now, let’s dive deeper into these 51 WooCommerce plugins and uncover the secrets behind their success.

Plugin Name: Length Matters!

When users search for a solution, they typically look for specific issues or problems they want to fix, such as “WooCommerce permalink rewrite.” That’s why it’s preferable to include the functionality of a plugin in its name. Analyzing the average length of WooCommerce plugins that meet the mentioned criteria, we find an average length of 6 words and 46 characters.

Title Character Count

  1. Average  – 45.47 characters
  2. Highest – 116 characters
  3. Lowest – 19 characters

Title Word Count

  1. Average  – 5.98 words
  2. Highest – 15 words
  3. Lowest – 3 word

Key Insight: Mention problem or solution keyword in plugins name.

Plugin Price

This price analysis reveals that the average price for WooCommerce plugins is $67.4 per year. The highest-priced plugin among those analyzed is $149 per year, while the lowest-priced plugin is $19 per year. 

  1. Average – $67.4 per year
  2. Highest – $149 per year 
  3. Lowest – $19 per year

Which organization reigns supreme

Anyone who has used WooCommerce has likely come across or heard of YITH plugins. YITH holds the top position with the highest number of plugins in the 50,000 or above club, boasting 6 WooCommerce plugins. Following closely is WebToffee, with 4 WooCommerce plugins in their arsenal.

OrganizationPlugin Count
WP Overnight2

Popular Category?

The category with the highest number of installations appears to be Checkout. This can be attributed to the fact that the checkout process is where conversions take place. WooCommerce plugins that focus on checkout may have a higher demand due to this reason. Alternatively, store owners may require extensive checkout customizations that necessitate more development time.

The second most prominent categories, in terms of plugin count or the number of plugins serving user needs, are Export, Search, and Shipping. However, when sorting the categories based on active installations, the most in-demand categories are Wishlist, Swatch, and Invoices.

CategoryPlugin CountAvg Installations

Payment Model

Among the 51 WooCommerce plugins, only 3 plugins do not offer a yearly subscription option; instead, they solely provide a Lifetime plan. All three of these plugins are sold exclusively through CodeCanyon. In contrast, the remaining 47 plugins offer yearly subscription plans across different price tiers.

Platform Used for Selling Plugins

Among the 51 plugins, 49% of them utilize WooCommerce as the platform for selling plugins. Additionally, 17% of the plugins employ Easy Digital Downloads. FastSpring and Freemius are used by 4 plugins each. Notably, WooCommerce Conversion Tracking by WeDevs is sold through the WooCommerce marketplace. Out of the total 51 plugins, only 4 of them are distributed through marketplaces such as WooCommerce Marketplace and CodeCanyon. The remaining plugins are sold directly through their own websites.

PlatformUsed By
Custom Built2
WooCommerce Marketplace1

Which Country has the most popular WordPress plugins

Out of the 51 plugins, 9 are developed in India, while Spain, Bangladesh, and the USA each contribute 5 plugins.

CountryPlugin Count
Hong Kong1

To wrap up

In summary, this analysis offers useful information for those interested in creating and selling WooCommerce extensions. It provides insights into successful plugins, pricing trends, organizations, payment models, and countries associated with these plugins.

I hope you found this data helpful. If there is any additional information you believe would be beneficial for assessing the market and generating ideas, please feel free to share!


  1. Average price of popular plugins: $67.4/year.
  2. Leading plugin organizations: YITH and WebToffee.
  3. Popular categories: Checkout, Export, Search, and Shipping.
  4. In-demand categories: Wishlist, Swatch, and Invoices.
  5. Primary selling platforms: WooCommerce and Easy Digital Downloads.
  6. Top countries for popular plugins: India, Spain, Bangladesh, USA.

If you enjoyed this post, you should read our analysis of WordPress plugins with million or more active installs. Where we sought to discover what led to their success and what the secret of their popularity is.

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